They say creating a unique brand identity that stands out from the crowd is the key to conquering your customers' hearts. It is a truthful notion that's backed up by tons of experiences. Companies big and small are doing their best to make their brands more appealing and relatable in all the right ways. A brand that's instantly recognizable consists of numerous details. However, there's one particular thing that so many successful brands have in common. We are, of course, talking about their mascots.

A mascot can be described as the face of your brand. After all, you'll see a mascot in all ads, official paperwork, various promotional videos, emails, and other materials that serve as anchors for grabbing people's attention.